Advisory & Strategy


marketingbytes provides independent marketing advice, particularly where digital technologies are part of the solution to a business problem/goal.

Advice ranges from planning and implementing marketing strategies, technology vendor selection and delivery, customer journey mapping, optimising website presence, plus developing search/social media/mobile communications strategies.

Marketing Technology Strategy

Most martech projects typically involve a requirements gathering stage, researching vendors, then managing the selection process from RFP to implementation. We can support implementation of:

  • Web content management systems
  • CRM platforms
  • social media management
  • email distribution platforms
  • eCommerce solutions
  • marketing analytics software
  • online voting solutions
  • learning management systems

Developing a coherent strategy is influenced by three factors:

1.  Business goals

2.  Audience’s current and future (expected) behaviour

3.  Technology investment now and in the future

The below diagram illustrates how these three components relate to each other.

Get in touch using the form below and let’s discuss how we can help your company with smarter ideas to deploy marketing and technology.