Keeping up with the ‘iJoneses’

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Keeping up with the ‘iJoneses’

It’s difficult to keep up with what’s happening in the world of digital marketing and the Internet in general. There are hundreds (if not thousands) of e-newsletters, blogs, online media, social media and SlideShare accounts worth subscribing to.

I was even asked in a new business meeting: “How do you stay up-to-date?”

So I thought I’d share my go-to sources for intelligence, trends, opinions and inspiration about the ever-changing digital landscape.

International sources:

Harvard Business Review
McKinsey Digital
Mashable
eConsultancy
MarketingProfs
Social Media Examiner
Moz
Search Engine Land
Occam’s Razor (by Avinash Kaushik of Google)
The Drum

Australian sources:

Which-50 blog
Heuro e-newsletter
PwC Digital Pulse blog
Zuni e-newsletter
CMO.com.au
Mediascope e-newsletter

Some other ways to stay connected to the latest and greatest ideas in marketing, technology and digital, that may be useful in your current job or a future role you desire, are:

Join and participate in LinkedIn groups; find relevant meetups in your area; undertake professional education & recognition via the Australian Marketing Institute; attend events like Mumbrella360 (7-9 June 2016 in Sydney), iMedia Connection Summits (Retail Summit 2-4 May 2016 & Brand Summit 5-7 Sep 2016, both on the Gold Coast), and Adobe’s MakeIt conference (5 May 2016 in Sydney).

I know there are many more useful, well curated and written e-newsletters and blogs.  Please add your go-to sources in the comments below.

And just to prove how frivolous the internet is, type in “internet guide” into Google images and you’ll get hundreds of bizarre memes like the sample I’ve screen grabbed here.

Screen Shot 2016-04-17 at 10.42.40 am

If your organisation is having difficulty staying up-to-date with digital marketing trends, contact marketingbytes to see how we can assist.

 


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