Australian Pork undertook a social media ‘trial’ to understand how to engage with consumers using social media channels like Facebook and Instagram. Part of the tactics was to create communications for food-oriented influencers to post on their social channels (e.g. Lorraine Elliott’s ‘Not Quite Nigella‘ blog).
marketingbytes managed this project by setting up a social media communications strategy and implementing paid social media activity with influencers. To report on the activity a third-party social listening tool was also deployed to help analyse the results.