A marketing consultancy for the digital economy — strategy, execution, and people capability
MarketingBytes is an independent consultancy run by Tim Nicholas.
Our expertise is enabling companies and brands to get more from their data capture platforms and marketing communications channels; supporting their goals of customer acquisition, retention, and lifetime value. The approach is based on these three steps:
1. Evaluate the company's performance, products and services, customers, industry, plus the martech & adtech platforms in use
2. Identify the most relevant insights, opportunities, and gaps across customer acquisition, data management, loyalty, and sales/profit history
3. Develop more efficient, effective – and creative – ways to acquire customers, manage data, build loyalty, and grow revenue.
Further, Tim mentors early-career marketers, supporting their professional development and helping them navigate workplace challenges.
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Expertise
Strategy & Advisory
Customer-focused thinking. Marcom planning. Market research.
Customer journey mapping. DeployAI (why/how?). Mentoring.
MarTech Platforms
Vendor review & selection. Platform orchestration & optimisation.
Marketing team capabilities.
Web & Apps
Build for the continuously-connected audience.
Earned, Owned & Paid Media
Mobile, Search & Social vendor selection. Lifecycle marketing
communications. Channel optimisation. Reporting & data measurement.
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Testimonials
It is without hesitation that I recommend the consulting skills of Tim Nicholas as a marketing technologist . Tim has lead a number of critical strategic change programs at the Australian Marketing Institute and effectively delivered all programs and met program KPIs. Tim is effective at managing relationships at all levels and acts consciously in the best interests of the client and their customers.
- Lee Tonitto, (former) MD of Australian Marketing Institute
We leveraged Tim's experience to manage two technical RFP's end-to-end. This involved writing the RFP based on our requirements, reviewing potential vendors and facilitating their presentations. Tim's approach was extremely professional. His attention to detail, commitment and communication throughout was flawless and I'd definitely recommend his services to others.
-Danny Rogers, (former) Head of Marketing, Kmart Tyre & Auto
I've worked with Tim as part of the NSW AIMIA State Chapter. Tim has a deep belief in training and particularly mentoring our young digital leaders. This year Tim lead our digital mentoring program in NSW with some great successes. One graduates of the program said the program had changed the life of her professional career. This work took an enormous effort by Tim and his team of volunteer individuals on the committee. I am pleased and proud to be associated with people who care.
- Robert Wong (former) CEO AIMIA - The Digital Industry Association of Australia
Tim was the digital marketing subject-matter-expert for the ICAA, where some of his achievements have included building the digital platform to support all of the organisation's members, and driving the take-up and understanding of the strategic opportunity presented by use of social media. Working with Tim on a wide variety of projects over the years, I always found him to have a collaborative approach to his work, and to be very creative in bringing forward ideas to be considered. Tim has a persuasive approach in his presentation and communication skills and he is a good people and strategic leader.
- Yasser El-Ansary, (former) GM Policy, Institute of Chartered Accountants Australia
These testimonials were originally published on Tim's LinkedIn profile. To read more testimonials, see his full profile here.
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Clients & Projects
Tim has experience across a diverse range of organisations and industries, as both an independent consultant and employed in large organisations, plus mentor to young marketers.
DIGITAL / MARTECH
Kmart Tyre & Auto (now mycar). Grace Removals. Volvo.
Australian Pork. Clean Energy Finance Corporation.
Gilbert & Tobin. Worley Parsons. Salt & Shein.
Fat Prophets. Northquest Capital. integratedliving Aust.
Australian Marketing Institute. Insurtech Australia. Global Insurtech Alliance.
[Marketer roles]: Chartered Accountants ANZ. Cochlear.
[Strategist at Zeta]: The Good Guys. Starbucks. Air New Zealand. ING Bank.
Are Media. Ralph Lauren.
[Project Management at Bapple]: Weir Minerals. IC Markets.
Youth Off The Streets. Dataro. Pegasus (now Avetta).
St Vincents Hospital ('This Way Up' mental health services). XForce. Netstrata. Snigel.
Rohrig Construction. Media & Capital Partners. AirAccounting.
BRANDING & ADVERTISING CLIENTS (PRE-MARKETINGBYTES)
Singapore Airlines. Philips Electronics. Compaq Computer. Visa Card. AMP. NRMA. E*Trade. Subaru. Colonial State Bank. Resch's Beer. Codral/Sudafed/Actifed. Vick's Range.
PRO BONO
With You We Can. First Nations Writer's Festival.
MENTORING
The Australian Marketing Institute, Chair 'Emerging Marketers' Program, 2017 & 2018
AIMIA - Australian Digital Industry Association, NSW Program Director ‘Young Digital Leaders’ Program, 2015
NSW Government Young Entrepreneurs ‘Stepping Up’ Program, 2009
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Media
Loyalty Program Articles By Tim Nicholas – for theAustralian Loyalty Association
1) Loyalty Programs and Rise of AI Agents | 2) Repeat Business is the Essence of a Successful Loyalty Program
3) Going Beyond Discounts to Create an Engaged Community | 4) Are You Turning Customers Into Loyal Superfans
Loyalty Program Articles By Tim Nicholas, Sponsored by Zeta Global – for Inside Retail
5) Brand Growth Powered By Loyalty | 6) Onboarding Journey Ignites Loyalty Growth Engine
Latest LinkedIn Posts & Articles
i) Product Testing With Loyalty Program Members | ii)Consumers Under Financial Stress
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Contact
“Digital transformation is not about technology,
it’s about customer behaviour.”
- Brian Solis
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