A marketing consultancy for the digital economy
MarketingBytes is an independent consultancy run by Tim Nicholas, advising business owners and marketing teams how to optimise their marketing strategies, operations and technologies.
Our approach is to evaluate and identify relevant insights about the company, its products/services, its customers and industry, plus the martech/adtech platforms in use. The goal is to identify more efficient and effective – and creative – ways to acquire customers, manage data, nurture loyalty, and grow revenue.
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Capabilities
Strategy & Advisory
Customer-focused thinking. Marcom planning. Market research.
Customer journey mapping. DeployAI (why/how?).
MarTech Platforms
Vendor review & selection. Platform orchestration & optimisation.
Marketing team capabilities.
Web & Apps
Build for the continuously-connected audience.
Earned, Owned & Paid Media
Mobile, Search & Social vendor selection. Lifecycle marketing
communications. Channel optimisation. Reporting & data measurement.
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Testimonials
We leveraged Tim's experience to manage two technical RFP's end-to-end. This involved writing the RFP based on our requirements, reviewing potential vendors and facilitating their presentations. Tim's approach was extremely professional. His attention to detail, commitment and communication throughout was flawless and I'd definitely recommend his services to others.
-Danny Rogers, (former) Head of Marketing, Kmart Tyre & Auto
It is without hesitation that I recommend the consulting skills of Tim Nicholas as a marketing technologist . Tim has lead a number of critical strategic change programs at the Australian Marketing Institute and effectively delivered all programs and met program KPIs. Tim is effective at managing relationships at all levels and acts consciously in the best interests of the client and their customers.
- Lee Tonitto, (former) MD of Australian Marketing Institute
Tim really gets marketing, digital and start-ups! Tim has assisted Insurtech Australia on a number of marketing analysis projects over the last two years including analysis of our survey including managing the design presentation. He has also supported us in building a new website for our global alliance and provided lots of helpful advice in maximising our digital presence. Tim is always very responsive and provides a clear quote for the work he is undertaking and then delivers!
- Simone Dossetor, CEO Insurtech Australia
Tim was the digital marketing subject-matter-expert for the ICAA, where some of his achievements have included building the digital platform to support all of the organisation's members, and driving the take-up and understanding of the strategic opportunity presented by use of social media. Working with Tim on a wide variety of projects over the years, I always found him to have a collaborative approach to his work, and to be very creative in bringing forward ideas to be considered. Tim has a persuasive approach in his presentation and communication skills and he is a good people and strategic leader.
- Yasser El-Ansary, (former) GM Policy, Institute of Chartered Accountants Australia
These testimonials were originally published on Tim's LinkedIn profile. To read more testimonials, see his full profile here.
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Clients & Projects
Tim has experience across a diverse range of organisations and industries, as both an independent consultant and employed in large organisations.
DIGITAL / MARTECH
Kmart Tyre & Auto (now mycar). Grace Removals. Volvo.
Australian Pork. Clean Energy Finance Corporation.
Gilbert & Tobin. Worley Parsons. Salt & Shein.
Osbornes Lawyers. CAP-XX Ltd. Carnovale Recruitment.
Fat Prophets. Northquest Capital. integratedliving Aust.
Chartered Accountants ANZ. Cochlear.
Australian Marketing Institute. Insurtech Australia. Global Insurtech Alliance.
[Strategist at Zeta]: The Good Guys. Starbucks. Air New Zealand. ING Bank. Are Media. Ralph Lauren.
[Project Management at Bapple]: Weir Minerals. IC Markets. Waddle (now part of CBA). Youth Off The Streets.
St Vincents Hospital ('This Way Up' mental health services). Dataro. Pegasus (now Avetta). XForce. Netstrata. Snigel.
Rohrig Construction. Media & Capital Partners. AirAccounting.
BRANDING & ADVERTISING (PRE-MARKETINGBYTES)
Singapore Airlines. Philips Electronics. Compaq Computer. Visa Card. AMP. NRMA. E*Trade. Subaru. Westinghouse.
Colonial State Bank.Reschs Beer. Codral/Sudafed/Actifed. Vick's Cough & Cold Range.
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Media
Loyalty Program Articles By Tim Nicholas – for theAustralian Loyalty Association
Loyalty Programs and Rise of AI Agents | Repeat Business is the Essence of a Successful Loyalty Program
Going Beyond Discounts to Create an Engaged Community | Are You Turning Customers Into Loyal Superfans
Loyalty Program Articles By Tim Nicholas, Sponsored by Zeta Global – for Inside Retail
Brand Growth Powered By Loyalty | Onboarding Journey Ignites Loyalty Growth Engine
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Contact
“Digital transformation is not about technology,
it’s about customer behaviour.”
- Brian Solis
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